National Dragster Feb 2014 CoverIt’s official! As of today, our BIG NEWS is out! Check out Alexis on the front cover of National Dragster (print circulation 70,000). See cover attached- awesome way to kick off the year for the XO Café team!

And some more great news… we just found out today that Alexis will be showing off her new car during KTLA’s morning broadcast on Weds 2/5 at 7:15AM, 8:10AM, 9:45AM, and a pre-recorded two-minute segment in the 1PM broadcast.

We also have Alexis appearing on the Nickelodeon show ‘Nick Mom’ (in their ‘fearless moms’ episode, recorded at the track on Weds 2/5) and on Adam Carolla’s Carcast at their studios, recording on Thurs 2/6.


WHO: Alexis DeJoria Racing

WHAT: After years of being affectionately known as ‘Team Green,’ the Alexis DeJoria Racing team has undergone an exciting brand transformation in between the 2013 and 2014 NHRA Mello Yello Drag Racing Series’, now proudly displaying the signature purple, gold, and black scheme of the darker side of the Patrón Spirits Company- Patrón XO Cafe. The XO Cafe brand defies convention, marrying the great taste of Patrón Silver tequila with the natural essence of fine coffee – it’s exciting and exhilarating and provocative, exactly what Alexis stands for.

To help the newsmakers, noisemakers, and influencers of our fast-paced industry better understand our new brand, we’re hosting an XO Cafe brand seminar and cocktail tasting event.

WHEN:                 Thursday, February 6, 2013

                                4:00 PM PST

WHERE:               The Patrón XO Cafe Funny Car pit

                                Auto Club Raceway at Pomona

                                2780 Fairplex Drive

                                Pomona, Calif. 91768

CONTACT:           Please kindly RSVP to Allison McCormick, This email address is being protected from spambots. You need JavaScript enabled to view it. by Thursday, February 6 at 12PM PST

***Must be 21 years of age or older to sample the Patrón product line***

Patrón XO Cafe

Patrón XO Cafe is an extraordinary blend of ultra-premium Patrón Silver tequila and the pure, natural essence of fine coffee. The taste is dry, not sweet as with most low-proof coffee liqueurs. Patrón XO Cafe Dark Cocoa combines high-quality Patrón Silver tequila with the extraordinary essence of fine coffee and Criollo chocolate from Mexico. Patrón XO Cafe Dark Cocoa marries the smooth, dry taste of Patrón XO Cafe with the decadence of rich chocolate and light tequila. Both Patrón XO Cafe and Patrón XO Cafe Dark Cocoa are excellent for sipping, as a premium cocktail ingredient, or as a unique and delicious dessert topping. 

About Alexis DeJoria

Alexis DeJoria, daughter of the famed John Paul DeJoria, co-founder of John Paul Mitchell Systems and proud owner of Tequila Patrόn, is a professional NHRA race car driver, competing in the nitro Funny Car class on the Kalitta Motorsports team. Alexis drives the Patrόn XO Cafe-sponsored 2014 Toyota Camry. Alexis, who had all the opportunity in the world to pursue any type of career, felt strongly about following her passion, and her need for adrenaline drove her to pursue the unlikely profession of auto-racing. The determination to ‘blaze her own trail’ continues to drive her and push her to higher levels in male dominated sport of drag racing.

Austin Fit Mag Feb 2014 Cover-1You’re beautiful, young, fit, and have a dad who’s one of America’s wealthiest businessmen. You could easily follow in his footsteps, continuing in the family business that has brought fame and some four billion in fortune. Or you could absorb the lessons learned at his knee about living life to its fullest, recognize your passions, and branch off from the family tree to write your own success story. The latter is the course of Austin-area resident Alexis DeJoria. She’s a nationally ranked Nitro Funny Car racer and the daughter of John Paul DeJoria—the co-founder of Paul Mitchell Systems and Patrón Spirits.

DeJoria grew up in California and, at one time, thought she might earn her living working for Paul Mitchell Systems, but when she was 16 years old, she attended her first race in the Mello Yello Drag Racing Series and was immediately hooked on Nitro Funny Cars. What are Nitro Funny Cars? In a nutshell, they’re drag racing vehicles with a forward-mounted engine (dragsters have the engine in the back) and a fiberglass or carbon fiber body that tilts up in the back. Using a high-performance fuel mix of 85–90 percent nitromethane (CH3N02, once used for rocket fuel) and 10–15 percent methanol, these cars represent readily available models (currently, the Ford Mustang, Fiat S.p.A.’s Dodge Charger, and the Toyota Camry).  Read More

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POMONA, Calif. (November 10, 2013)— After qualifying in the No. 15 spot on the Funny Car ‘Quick 16’ ladder, Alexis DeJoria, driver of the Kalitta Motorsports Tequila Patrón Toyota Camry Funny Car, faced No. 2 qualifier Matt Hagan in round one of eliminations on Sunday morning at the 49th annual Auto Club NHRA Finals in Pomona, Calif.

The two, which had squared off at the previous race in Las Vegas with DeJoria coming out the victor, were fifth pair up in Funny Car. Without the advantage of lane choice, Team Patrón was designated the left lane, which had been troublesome for nearly all of the teams that ran prior to them. The left lane proved to be no issue for DeJoria as she powered her 10,000-horsepower black and green Toyota Camry to an impressive run of 4.056-seconds at 314.24-mph- the second quickest of the session. Although she had the quicker car, Hagan advanced to round two with his 4.059-sec holeshot win, ending Team Green’s day.

POMONA, Calif. (November 5, 2013)— The 2013 NHRA Mello Yello Series comes to a close this weekend at the 49th annual Auto Club NHRA Finals in Pomona, Calif., and Alexis DeJoria and the Kalitta Motorsports Tequila Patrón Toyota Camry Funny Car team are looking to end the season on a strong note and possibly pick up their first win.

The team has seen steady progression in the car’s performance over the last several races. At the previous race in Las Vegas, Team Patrón raced their way to the semi-final round taking out two veteran teams, including one that was vying for the Championship, proving that Team Green is not to be taken lightly. This weekend, they’re hoping to go rounds again, and hopefully pick up that elusive first win.

“We’re wrapping up a good season,” said DeJoria, who has powered her Patrón Toyota Camry to four semi-final finishes so far this year.  “I wouldn’t call it a great season, but I would call it a good one. We’ve made a lot of headway- especially these past few months. Tommy [DeLago, crew chief], Glen [Huszar, co-crew chief], and the whole team have been working so hard all year to make this car consistent. I’m really looking forward to next year and applying everything we learned this season. Hopefully this weekend we’ll qualify well, go some rounds and finish off on a good note.”


Alexis DeJoria Racing

NHRA Next Event

About Tequila Patrón

Patron SilverFrom hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs.

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